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Every single one of us has struggled to write their resume at least once in our lives. It should be easy and straightforward-list your education, experience, skills, give some basic information and write a little about yourself.

Or is it just that? You know the answer to that question- no, it is not just that.

Learning how to present yourself, highlight your advantages and hide your flaws is extremely crucial.

And, no, you are not lying like that, you are just learning a way to present yourself in the best possible way that will help your case and get you that dream job.

But, this is not news for you. You have studied and worked with this kind of set-up ever since you chose your education path.

This is what you will do for the rest of your life- making other people and/or their companies or products look great n the eyes of the others.

You will emphasize why they are good, and you will hide why they are not good (because let’s face it, no one is perfect).

So why is composing a resume a potential problem even for you?

Being a social media manager you already have all the skills to do this on your own, so why struggle?

According to psychology, people are uncomfortable speaking about themselves in such situations.

This is why we decided to create this guide and this resume builder, to help you gain more confidence in what is essentially self-marketing. You will see how you can tackle the question of

  • resume length
  • which information you should include and
  • which ones to leave out
  • how to make your resume stand out with the recruiters
  • how to tackle the experience section especially if you have none (ah, the nightmare!)
  • how to make your resume be at the top 10% in any recruitment process
  • and surely some more questions you do not yet know you have will be answered throughout.

We will first present you with two great examples of how a resume should look like and what kind of information it should contain.

Pay attention to the order, the way in which we are listing the facts, and you should be able to recognize great patterns to apply to writing your own resume.

And, if you didn’t notice everything, or just want to check yourself, you can read the detailed break-down of all sections separately.

Take a look at the examples and compare them to your resume.

Are there any differences?

Make notes of what you think you have done well, and of what you think should be changed.

Let’s go!

Social Media Manager Resume Example

Right

Social Media Manager Resume Sample

Right
 

Have you recognized the patterns of a good resume? Which tactics do you already use and which were news to you?

Go ahead and make your resume following these two great examples! Have you picked out the perfect layout from our resume builder?

If not, do it now, and start filling in information that you already know how to do perfectly.

But, just not to have any doubts, read on.

We have broken down all of the sections and explained how you can make them work for you in the best possible way, and we have pointed out common mistakes and traps candidates often fall into.

HOW TO WRITE THE PERSONAL INFORMATION SECTION

As a manager yourself, you are well aware of how important the first impression is.

You set up the tone for further communication in the only first couple of seconds. Your information section is just that – the means to set up the tone. Impress them and intrigue them, or put them off.

The information you provide in this section is all the necessary information your recruiters need to contact you, so how can you even mess it up?

It is not about what information you provide, that’s (almost) always the same.

The way to stand out, or at least not put off the recruiters in the very beginning, is in the way you present all of the given information.

The obligatory information you must include:

  • Name – your full name, no middle names, and definitely no nicknames. You want to appear professional and serious.
  • Profession – the job you are applying for. Sometimes companies are looking for more that one candidate for different positions, and you stating right away what job you want to be considered for makes it easier for them to spot you.
  • Contact information – i.e. address, phone number, and e-mail address. All of them need to be valid and you should use them actively. You do not want to have 2 missed calls and return them two days later. When it comes to your e-mail address, as creative as you are, you should keep your e-mail professional. Old, highschool e-mails or instawizzard@gmail.com will maybe be colorful and fun, but you want something that will be easily linked to your name.

Photo and LinkedIn account information is information you are not always required to provide. Common practices of including a photo in a resume vary from country to country and state to state, so check the practices before including it. You are usually not required to even have a LinkedIn account, but today, everybody who understands the online world will have one, and provide it.

 

Social media accounts are optional for the majority of people, however, in your case, they are practically compulsory. They will make your case harder than any other information you provide. A well-managed Facebook, Instagram or Twitter profile will show them how creative and agile you are in presenting yourself and will give them a sense of the direction you might take their management in.

Keep your social media account fresh and interesting to spark their interest. You might even consider setting them on ‘Public’.

HOW TO WRITE THE SUMMARY SECTION LIKE A PRO

Have you ever written a summary of your client’s company for that ‘About’ section of Facebook?

Of course, you have! Now, you have to do the same for yourself. Tell us a little bit about yourself in 3 sentences. Harder than it sounds? It does not have to be. Our guidelines and insights will help you write a perfect summary.

We said 3 sentences, you can write 2- but be careful not to be stingy with words, or up to 5- but not longer, as the recruiters do not have the time nor the will to read the story of your life.

The crucial part of writing a summary section is its content. How you can decide which information to use here is what we will teach you now.

It is actually easier than you think. Everything you need to know is in the job description.

Pick 2-3 keywords to emphasize and go from there. Do they need an experienced manager, emphasize the experience and one or two achievements. With achievements try to be as specific as you can.

Being vague will be considered only as filler words. If you do not have any experience, emphasize your education and/or your motivation. State a personal ability or trait that makes you the greatest addition to their team.

Since writing the summary is maybe the most difficult part of creating a resume, these guidelines should help. Let us see some examples of good and some examples of bad summaries.

Summary

An experienced social media manager is looking for a new job.

Wrong
Summary

A social media manager with over 4 years of hands-on experience and over 500 successful projects is looking for a new job where I can express my creativity, and broaden my knowledge. I am looking to work in an environment that respects individuality but also sets a standard of service. I am ready to share my knowledge and experience.

Right

In the first example, you see a person stating the obvious without providing any specific information about themselves. The recruiters will not differentiate them from the sea of other candidates.

In the second example, the candidate provides specific information- ‘over 4 years of experience’, ‘over 500 successful projects’, ‘individuality’, ‘broaden my knowledge’, ‘standard of service’.

All of these give the recruiters the sense of what motivates you, what are your principles and previous achievements.

EXPERIENCE SECTION THAT STANDS OUT

The experience section is pretty straightforward. List your related experience in reverse-chronological order.

The recruiters consider the latest experience the most relevant, as the skills you have acquired and practiced will be fresh in your mind.

To make the experience section work for you pay attention to the order in which you are listing the information. Start with the period in which you have worked in that position, state the position, and finally, state the company you worked for.

The thing you should most pay attention to is the information you provide about your achievements and duties.

Many candidates will resort to saying things like: “worked on managing multiple social accounts”.

Why is that bad?

Well, it does not give any new information; it is generic as everybody in the same position would have to do exactly that.

So, what do you do? Say something along the lines of “managed 100 social media accounts “, or “analyzed weekly data without supervision”. This will let the recruiters know what kind of an employee you are.

Do not make the description longer than two lines, for the sake of clarity and the ease of reading.

With our resume builder, it will be easy for you to add or remove sections depending on how much experience you have. Pick the layout you like and start writing your resume!

ABCS ON EDUCATION SECTION

The education section provides information about your formal education. The general rule is to write about your college education, not your high school education unless it is directly related to the job you are applying for.

Start from the most recent point and go back.

Even if your formal education is not directly related to the job, you may want to include it if you can explain why it helps you do the job you are applying for. In the first example, the candidate lists his BA in Literature.

Why?

Because it is obvious that reading and probably writing a lot during his school years have helped him develop fluency and the ability to adapt to styles and write perfect content (as he later stated that he can in his skills section). In this situation, a seemingly unrelated point can speak volumes in your favor.

Other things you want to point out, especially if you do not have any related experience in the field are your achievements during the period of schooling. This means your GPA if it was exceptional, awards or scholarships you have received.

Emphasize any certificates, courses, and licenses as well.

If you have experience in the field you do not have to do this next thing (unless you are specifically proud of something, and it does not crowd your resume), but if you do not have enough hands-on experience you should definitely do this.

List specific achievements and skills you have acquired, it may help the recruiters get the sense of what you can contribute.

SKILLS THAT ACTUALLY IMPRESS EMPLOYERS

The skills section should contain information about the set of skills you have that helps you do your job better than others, as well as the set of skills that will make you a good addition to the team in terms of cultivating interpersonal relationships.

You will probably not work alone, so getting along with your co-workers should be important. Also, interpersonal skills help you understand your customers’ motivation and drives, as well as how the target audience may react.

Choosing the skills to include can depend on the job description as well, so provide information about any skill that you possess and the job description requires. Do not include irrelevant information, since it will only crowd the resume.

Apart from only including hard skills in a resume, there are two other types of mistakes that a candidate can make:

  • randomly throw on the skills without any recognizable order
  • not set the level of expertise in each skill.

Let us look at the examples:

Right
Wrong

In the first example, the skills are un-graded and written down without order, and in the second example, they are grouped in hard and then soft skills and graded with stars.

To grade the skills according to the level of expertise you can use various formats – descriptive (advanced, beginner…), star-based (as in the example), scale-based (—-), grades (3/5, 5/5), and more.

Choose the layout that suits you the most, as our resume builder offers a variety of options and complete the last step to attaining that great job!

FINAL TIPS & TRICKS

  • Keep your social media accounts interview-ready. We did say that you may want to keep the accounts open for the public, but you can hide the drunk party photos or any other inappropriate content. You know better than anybody how to create the perfect professional image for yourself, even though there is possibly a party animal deep inside you.
  • Keep a master resume. Use our resume builder to create a master resume which will contain all of the information about your experience, education, and skills. It will immensely help you when you decide to make another targeted resume.
  • Tailor-make resumes. With our resume builder, create a new resume for each new job application. Even the slightest change like adding or removing a certain skill or summary wording can make a huge difference. Everything you need to know is in the job description so use it to guide you as you choose which information you want to include.
  • Provide links to social media accounts that you managed in the past, and make sure that they are still valid. If you do not manage them anymore, provide the period in which you did. It will not be difficult to locate the content.
  • Keep your resume one-page long (or two pages maximum). It is much easier to find all the important information on that without flipping the pages.
  • Save your resume as a PDF document or even as a link. They are un-editable, nice, and neat.
  • Proofread your resume before sending it. Especially if you are saying that you are great at writing content a type-O will show them that you are careless and inattentive. Just to be sure, ask a friend or a family member to help you in case you missed something. A fresh set of eyes can spot something you are overlooking.
  • Practice answering interview questions. Practice alone, in front of a mirror, or again ask a friend to role-play it with you. They might even come up with a question that you could not anticipate, so check how you will manage the situation. They know you well, so they may help you strengthen your weak spots.

CONCLUSION

With the global use of the internet, social media platforms have become the main place for advertising, self-advertising, sharing your ideas, drawing people to your cause, raising awareness and practically anything that you can think of.

This is why any company, big or small, can benefit from having a Social Media Manager, regardless of their field of interest.

This is how they can focus on doing the business and you, a professional, will be responsible for creating their public image.

We cannot guarantee that you will get that job right away, but we do guarantee that your resume will be noticed as one of the best recruiters have ever seen.

We hope that this text and its simple, yet effective guidelines will help you get that dream job where you can fully express your creativity, social media knowledge, and marketing skills. We wish you many followers!

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